Salesforce AI and Automation: Transforming Customer Engagement in 2024 In an increasingly competitive business environment, companies are constantly searching for ways to enhance productivity and deliver superior customer experiences. As digital transformation accelerates, integrating artificial intelligence (AI) and automation into business processes is no longer a luxury but a necessity. Salesforce, a leader in customer relationship management (CRM), is at the forefront of this revolution, offering powerful AI-driven tools and automation features that can reshape how businesses engage with their customers. In this post, we’ll explore how Salesforce’s AI and automation capabilities can drive exceptional customer engagement and business success in 2024. The Power of AI with Salesforce Einstein At the heart of Salesforce’s AI innovations is Salesforce Einstein , a robust set of AI capabilities designed to deliver smarter insights and automation acr...