How Salesforce Customer 360 Enhances Business Efficiency in 2024? In today’s competitive landscape, delivering a seamless customer experience is critical for business success. Companies need to manage customer data, personalize interactions, and create consistent customer journeys across various touchpoints. Salesforce Customer 360 is a solution that helps businesses do just that by providing a unified, 360-degree view of each customer, empowering teams across departments to work together efficiently. Customer 360 is more than just a CRM; it's a complete solution that connects all of Salesforce's cloud products—such as Sales, Service, Marketing, and Commerce Cloud—into a single platform. This integration allows organizations to break down silos and enhance collaboration across departments, ultimately improving the customer experience and boosting overall business efficiency. In this post, we’ll explor...